WardsAuto logo
Digital MarketingHigh-Volume RemarketingHigh-Volume Remarketing
For years, I have worked with many dealerships and dealer groups in disposal of used-car inventory that has overstayed its welcome. I've also worked with manufacturers and rental car companies in disposing of fleet units. I am writing this column because of the need to educate the new generation of remarketers who are responsible for handling fleets. Some members of the computer generation may misunderstand