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Finance & InsuranceCredit Unions Fend Off RivalsCredit Unions Fend Off Rivals
Credit unions are trying to keep ground gained from a land rush of auto-financing business in 2008 and 2009, when other financial institutions weren't in a hurry to offer loans. We want to maintain the relationships we made then, show we're in auto lending for the long haul and keep the momentum going, says Bill Meyer, communications chief for CUDL (Credit Union Direct Lending), a credit union-owned