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DealersCatch a Loaner by the TailCatch a Loaner by the Tail
Working with a high-line product launch in the early 1990s in Canada, we developed a service model that included a dealerships vehicle-loan program. The dealers were focused on providing the highest level of customer service to ensure they got off on the right foot. After all, not one customer had an expectation of what to expect, because up to this point no vehicles had been sold. The new dealers