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FinancialsLesson Then, Now: Car Buyers Want to See, Touch, DriveLesson Then, Now: Car Buyers Want to See, Touch, Drive
Starting with a 1-page business plan in 1998, AutoTrader.com's president and CEO Chip Perry launched an on-line automotive marketplace Now, as AutoTrader marks its 10th anniversary, it boasts about 15 million unique monthly visitors and lists almost 4 million new and used vehicles listed for sale. Ten years ago, the Internet was still a new tool in the world of business and commerce. Many people thought
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