News

Auto makers looking to build long-term product loyalty in the U.S. by lowering the age of their customer base increasingly will have to look more to the South and West. Projections by the U.S. Census Bureau show the demographic group ranging in age from 5 to 24 often called Generation Y will move south, mainly to Texas and Florida, and west to the Rockies and beyond. That follows closely overall population

byHaig Stoddard, Industry Analyst