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Interiors & UXDetails, Quality, Consumer Focus Typify Future DesignsDetails, Quality, Consumer Focus Typify Future Designs
Dynamic Interiors Executed with a focus on details, quality and targeting a specific consumer will be the hallmark of tomorrow's vehicles, leading automotive designers say. Ben Jimenez, project chief designer-Calty Design Research Inc., Toyota Design Network, calls the auto maker's future approach Vibrant Clarity, or a rational and emotive appeal combined with customer focus to achieve customer satisfaction.