Volkswagen

German engineering is in da haus. So says a billboard slogan that forms part of an ambitious ad blitz celebrating the debut of Volkswagen's GTI Mk V. The campaign barely disguises VW's disdain for the tuner crowd's extreme elements as it satirically disses their hip-hop swagger. The trim silhouette of the '06 GTI restores welcome sanity to a segment given over to wing-backed, low-riding, hood-scoopified

byEric Mayne