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DealersHow Much For That One?How Much For That One?
Dealerships often are reluctant to give price and payment quotes too soon, even when customers ask. Vehicle shoppers sometimes complain about that, seeing it as a negotiating ploy. It can gouge into customer-satisfaction score. It's important to respond to customers, says dealership trainer Ron Reahard of Reahard & Associates. He offers a solution to the dealer dilemma of keeping an inquiring customer
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