Dealers

As automakers begin to market their '96 models, gone from Commercials are the attractive,. scantily clad women who seem to be selling sex rather than four-door sedans. The buzz word these days is brand," and consumers better prepare themselves for a slew of ads and jingles, especially from the Big Three, designed to establish name recognition. The short of it is automakers are attempting to re-connect

byFrank Washington