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General MotorsGM plans to shore up entry-level market share lossesGM plans to shore up entry-level market share losses
LAS VEGAS - Admitting that nearly all of General Motors' widely publicized market share loss since 1977 has come in the entry level segment, the company's president for North America, Ronald L. Zarella, says the world's largest vehicle manufacturer has a plan in place to regain some of that lost share."In the next four years, we will introduce seven all-new new vehicles in a coordinated effort to