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CadillacIs Cadillac Really Cool Again?Is Cadillac Really Cool Again?
Not that long ago someone once described the demographic of Cadillac buyers as “age 65 to dead.” But recently Cadillac has been suggesting it’s now becoming the “in” brand in the hippest circles, which includes Hollywood actors, professional atheletes and Hip-Hop performers. Gary L. Cowger, General Motors Corp.’s Group Vice President, manufacturing and Labor Relations, jumped on the bandwagon Thursday,