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BuickBuick banks on Tiger and Rendezvous to attract younger buyersBuick banks on Tiger and Rendezvous to attract younger buyers
A TV ad during the Summer Olympics featured golf superstar Tiger Woods winning a gold Buick, rather than a gold medal. The humor of Mr. Woods throwing an iron instead of a javelin and hitting an archery bull's eye with a golf ball is an indication of the division's attempt to attract a younger audience to its vehicles."We view 2000 as a year when we're setting the stage," says Roger Adams, Buick's