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Mercedes-BenzLuxury Brands Tread On Incentive TurfLuxury Brands Tread On Incentive Turf
European luxury makers are being pulled into the U.S. incentive battle to some degree, say industry analysts in London. Audi AG, DaimlerChrysler AG (Mercedes-Benz) and BMW AG increased their U.S. incentives in April by an average 13%, the same as the U.S. Big Three. Up until now, European luxury brands had managed to largely escape the U.S. incentive battles, but perhaps no longer, says J.P. Morgan