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General MotorsShopping at the Quality GapShopping at the Quality Gap
Anne Asensio draws an imaginary triangle with her fingers, designating each corner with the three primary elements of developing a new vehicle: cost, time and quality. Everybody understands that each has equal value, says General Motors Corp.'s executive director of the design staff's brand character center. But it can be low cost cheap and not out on time. You need a nice balance, but I put quality
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