General Motors

In the course of my career I've watched Cadillac try to climb back to where it used to be - time and time again. For a brand that was the standard of the world for nearly 70 years, the last quarter century has been pretty rough on Henry Leland's baby. Cadillac's current problems actually started at the peak of its success. In the 1970s, then-General Manager George Elges started Cadillac on a tear

byJohn McElroy