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ChryslerReporter’s Notebook: What’s in a Name?Reporter’s Notebook: What’s in a Name?
Firepower Has No Staying Power A production version of Chrysler Group’s Firepower will have to be renamed because Chrysler found out that the Exide folks own that name for their batteries. "Firepower is a sport tourer that's more refined and more comfortable than a Viper without Viper's aggressiveness," says Trevor Creed, senior vice president Chrysler Group design. He says Firepower isn't meant as