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ToyotaToyota takes on the youth marketToyota takes on the youth market
Despite selling more pass-enger cars than any other maker in the U.S. market last year, Toyota Motor Corp. knows that if it doesn't find a way to appeal to young buyers, its future is bleak. One of Toyota's little secrets is that the average age of its buyers is disturbingly Buick-like.To address that problem, Toyota is looking to lure Generation Xers, as well as those coming up behind them, with