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Mercedes-BenzPeopleFirst.com buys big stake in Giggo.comPeopleFirst.com buys big stake in Giggo.com
DaimlerChrysler's "maverick" online direct lender, Giggo.com, has become a subsidiary of PeopleFirst.com in a transaction providing for a $20 million loan from DC and transfer of 77% of DC holdings in the Dallas-based company.Giggo, which facilitates direct loans to purchasers of all brands of vehicles, and recently rankled some dealers in a pungent series of full-page magazine ads aimed directly
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